About Us

Welcome to LaDidina, the quirky corner of the internet where humour meets tradition, and nostalgia comes printed into every detail. We’re Constantin and Elena, a Romanian couple living in the UK—a country we lovingly call our ‘adoptive home’. As partners in life and now in business, we’ve combined our talents to bring you something truly special: a printed goods brand inspired by the humour and traditions of Romanian and Eastern European culture.

Who are we?

Constantin is the engineer, the grounded one buried in tech, and Elena’s the artist, the dreamer covered in sketches. Together, we’re here to celebrate our roots and bring a slice of home to anyone who misses it as much as we do.

Why LaDidina?

The name goes back to our childhoods, spent in the same village in Dobrogea. La Didina was the unofficial name of the local shop—a magical place where you could buy everything from tablecloths to trendy (or so we thought) outfits. It was a place filled with character, humour, and a dash of insanity—much like our brand today.
The shop wasn’t actually called La Didina; it was named after Didina, the shopkeeper who became a local legend. Everyone just said, “I got it from Didina!”. This is how we'd also like to be remembered by our customers!

The Heart of Our Brand

LaDidina was born out of longing: longing for home, for the quirks of Romanian culture, and for the traditions that shape who we are. Our prints are a statement for all Romanians scattered across the globe—items that speak to where we come from and what we hold dear. But it’s not just for us. It’s a way to share a bit of our world with everyone we meet in our adoptive countries, sparking conversations and connections.

Our art celebrates the humour, melancholy, and resilience that define our culture. With every design, we want to make you laugh, reminisce, and feel proud. And while we draw heavily from Romanian traditions, there’s something here for anyone from the Balkans—a shared cultural wink that crosses borders.

For Le Connoisseur

We like to think of our customers as “connoisseurs”—people who truly get it. With a nod to Romania’s francophone history, the phrase reflects the emotional connection our designs evoke. Each piece tells a story, whether it’s through humour or nostalgia, inviting you to literally wear your heart, and heritage, on your sleeve.

Eco-Friendly & Thoughtful

At LaDidina, we’re not about mass market. Each item is custom, printed on demand, reducing waste and ensuring you get something made just for you. It’s a sustainable approach that aligns with our love for the world. That’s why our logo features a turtle, a quiet reminder of where this journey started.

Our products aren’t just items; they’re keepsakes. Personal and timeless, they don’t follow trends—they follow feelings. Because at LaDidina, we’re not here to create clutter; we’re here to make memories!

Cherish your roots. Share your story. Celebrate your culture.

That’s LaDidina!